Entry Guidelines - Champion Exporter Emerging & Medium/Large

Christchurch Airport Champion Emerging Exporter 

Recognises businesses new to the international market, who demonstrate innovative practice and sustainable export models. These businesses measure success by net return to the Canterbury and New Zealand economy and through brand and reputational growth.

Who Should Enter:
To enter this category, your annual export net turnover will be less the $5 million and will have an operating history of up to 5 years and be exporting, dealing in foreign trade or earning foreign currency.
 

Lyttelton Port Company Champion Medium/Large Exporter

Recognises businesses that are not only successful on the international stage, but also plays an active role in the development and advocacy of the export community in Canterbury and New Zealand. These businesses show continued growth in its chosen market, investing in product development through R&D and has a sustainable supply chain.
 
Who should enter:
To enter this category, you must have an annual export turnover of $5million plus and be exporting, dealing in foreign trade or earning foreign currency.

Business size:

Medium/Large Enterprise [15 or more FTEs]
 
New Zealand International Business Awards Collaboration

2018 sees a new collaboration between the Westpac Champion Business Awards and the The New Zealand International Business Awards (NZIBA) a joint partnership between New Zealand Trade and Enterprise and ExportNZ.

Finalists in the Emerging and Medium/Large Export Categories are automatically entered into the New Zealand International Business Awards (NZIBA), New Zealand’s premier business awards. Questions for the NZIBA awards are the same however you may need to complete another online entry to submit your answers. 



QUESTIONS


SECTION ONE: Leadership and Planning

This section examines how effectively your leadership team guides your business to achieve international goals. This includes how leaders:

  • set direction and communicate effectively
  • plan and develop objectives and targets for international business.
Q1.1    Describe your international business planning process.  
Consider your key objectives and the related targets. How do leaders, directors and/or stakeholders in your business set direction, objectives and targets for international business? How are these targets and plans communicated, both internally and externally? Word Count: Maximum 500

 

Scoring Guidelines -  “Excellent” looks like:
  • A detailed and systematic planning process is evident.
  • The overall direction, and all important goals, are established and communicated. Targets and objectives for international business are set across a range of metrics.
  • Actual performance against targets is regularly monitored, and actions are taken as a result.
Q1.2    How have you developed/supported your staff and business partners to succeed in international business?  Some areas you may wish to include are:
  • training and development
  • mentoring
  • relocation/ secondment
  • recruitment and retention.
Word Count: Maximum 500
 

Scoring Guidelines - “Excellent” looks like:

The business can demonstrate significant, ongoing development and support of staff to equip them with the skills and capabilities required to succeed in international markets.

 


SECTION TWO - Market and Customer Focus

 
This section examines how, in relation to your international business, you:
  • identify markets, customer groups and market segments
  • listen and learn to determine customer requirements
  • assess customer satisfaction of your products and/or services.
Q2.1   Which international market(s) are you doing business in, and how did you make the decision to target these markets? Describe the factors that led to your decision to target these markets.  Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
There is clear evidence of significant evaluation and assessment of the most appropriate markets to target overseas, through a clear and logical planning process


Q2.2    Within the International markets you target (as referenced in Q2.1), which market segments or types of customers do you focus on? Consider why you focus on these market segments or types of customers.  Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
  • There has been detailed evaluation of segments and types of customers in international markets.
  • Clear thought has gone into which segments to target. The needs and requirements of each segment are clearly understood.

SECTION THREE - Differentiation and Business Model Selection

 

This section examines how you have:

  • reviewed and assessed alternative models and approaches to international business, and made the most appropriate choice for your business
  • monitored the ongoing performance of your products and/or services in international markets.
Q3.1 Which business model do you utilise for your international business, and what are the factors that determined that decision? Business models can include using independent agents or distributors, establishing wholly owned overseas subsidiaries, working with affiliated or partner organisations, and so on. Explain why you chose your business model. What are the main benefits?  Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
  • There’s evidence that a range of different business models have been carefully evaluated, in detail.
  • There’s a clear rationale for the approach or business model chosen.
Q3.2    How do you monitor the ongoing performance of your products and/or services in international markets, and how often is monitoring undertaken? Think about the criteria you use to monitor performance – these might include factors like sales volumes, market share, business partner feedback, customer feedback, PR activities, average selling prices, margins, and so on. Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
  • Monitoring of performance is regular and systematic.
  • Several performance criteria are used and regularly monitored.
  • The results of performance monitoring are incorporated into tactical/strategic business decisions.

SECTION FOUR - Results

This section examines data and information to provide evidence of performance, through business results, outputs and outcomes.

4.1       Please summarise the success that your organisation has had in international markets over the past year, across the  following areas:

a)         International revenue. Word Count: Maximum 500
b)         International revenue as a proportion of total revenue (the international markets in which you are conducting business and how this has grown) Word Count: Maximum 500
c)         Other factors that demonstrate your success in international markets (e.g. market share in individual markets, growth in number of international customers, international customer satisfaction). Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
There’s clear evidence of strong international success, shown by international revenue growth (overall and as a proportion of total revenue) and by other factors such as market share, growth in customer numbers, customer satisfaction, etc.

 

4.2       Please summarise the impact that international business has had both on your company and on the New Zealand economy over the past three years, across the following four areas.

a)         Jobs created as a result of your international business. Word Count: Maximum 500
b)         Total investments made to support your international business. Word Count: Maximum 500
c)         Profitability over the past three years. Word Count: Maximum 500
d)         Further benefits to other New Zealand companies or institutions as a result of your international business. Word Count: Maximum 500

Scoring Guidelines - “Excellent” looks like:
There’s clear evidence of significant, ongoing positive impact for New Zealand’s economy as a direct result of international business, over a range of metrics including job creation, investment, profitability, and so on.


 


SECTION FIVE - SWOT Analysis

Please complete the following SWOT analysis for your company, thinking specifically about your international business.  This is not scored, but the information is included in the material submitted to the judging panel.

Strengths - Word Count: Maximum 500

Consider your strengths from both an internal perspective, and from the point of view of your customers and people in your market. Good areas to look at are:

  • What advantages does your business have?
  • What do you do better than anyone else?
  • What unique or lowest-cost resources can you draw upon that others can't?
  • What do people in your market see as your strengths?
  • What factors mean that you "get the sale"?
  • What is your organisation's Unique Selling Proposition?
Weaknesses - Word Count: Maximum 500

Again, consider this from an internal and external perspective. Good areas to look at are:
 

  • What could you improve?
  • What should you avoid?
  • What are people in your market likely to see as weaknesses?
  • Do other people seem to perceive weaknesses that you don’t?
  • What factors lose you sales?
  • Where are your competitors doing better than you?
Opportunities - Word Count: Maximum 500

Consider things such as:

  • What good opportunities can you spot?
  • What interesting trends are you aware of?
  • What opportunities exist for you as a result of your strengths?
  • What new opportunities could you create by working on your weaknesses?
Threats - Word Count: Maximum 500

Consider things such as:

  • What obstacles do you face?
  • What are your competitors doing?
  • What might changes in quality standards or specifications mean for your business?
  • Are there any threats to your business from changing technology?
  • Do you have debt or cash-flow problems?
  • Could any of your weaknesses seriously threaten your business?
 

Scoring


 
  • Leadership and Planning 5

  • Market and Customer Focus 5

  • Differentiation and Business Model Selection 5

  • Results 5

 

Enter Now-595
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(03) 353 4160 info@championcanterbury.org.nz